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10 things you didn’t know about Latinos in the US

There are a lot of misconceptions about the Latino Community in the U.S.  As oppose to other ethnic groups, Latinos, in general, although they share certain commonalities as a group, they are not a homogeneous group.  According to Agency Post, the term Latino refers to a person of Mexican, Puerto Rican, Cuban or other Spanish/Hispanic/Latino culture or origin and its considered an ethnic category rather than a racial group.

Herein are 10 facts that you might not know about young Latinos in the U.S.:

  1. Nearly 65% of millennials in the U.S. are of Mexican Origin.  The second largest group are Puerto Rican with 9.23% of the total U.S. population.
  2. Most Latino millennials are not immigrants; more than 80% were born in the U.S.
  3. The group is primarily bilingual and use a U.S. created language mix to speak with amigos and familiares.
  4. 70% of Latino Millennials say that when speaking with su familia y amigos, they use “Spanglish”, a combination of two languages.
  5. They are heavily into social media and use the latest technology available to stay connected with peers, family and friends.
  6. Latinos in their 30s prefer to speak more Spanish, while to Latino Millennials 66% prefer to speak only or mostly English in their everyday lives, but at home.
  7. Latino Millennials have more of “Brand with benefits” orientation to shopping; they are discriminating, but not as loyal.
  8. 70% of Latino Millennials use social media.
  9. The 2010 Census counted 50.5 million Latinos in the U.S., making up 16.3% of the total population.
  10. The cultural connections of Latinos influence their social interactions, attitudes, purchasing behavior, technology usage and media consumption.

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