There are a lot of misconceptions about the Latino Community in the U.S. As oppose to other ethnic groups, Latinos, in general, although they share certain commonalities as a group, they are not a homogeneous group. According to Agency Post, the term Latino refers to a person of Mexican, Puerto Rican, Cuban or other Spanish/Hispanic/Latino culture or origin and its considered an ethnic category rather than a racial group.
Herein are 10 facts that you might not know about young Latinos in the U.S.:
- Nearly 65% of millennials in the U.S. are of Mexican Origin. The second largest group are Puerto Rican with 9.23% of the total U.S. population.
- Most Latino millennials are not immigrants; more than 80% were born in the U.S.
- The group is primarily bilingual and use a U.S. created language mix to speak with amigos and familiares.
- 70% of Latino Millennials say that when speaking with su familia y amigos, they use “Spanglish”, a combination of two languages.
- They are heavily into social media and use the latest technology available to stay connected with peers, family and friends.
- Latinos in their 30s prefer to speak more Spanish, while to Latino Millennials 66% prefer to speak only or mostly English in their everyday lives, but at home.
- Latino Millennials have more of “Brand with benefits” orientation to shopping; they are discriminating, but not as loyal.
- 70% of Latino Millennials use social media.
- The 2010 Census counted 50.5 million Latinos in the U.S., making up 16.3% of the total population.
- The cultural connections of Latinos influence their social interactions, attitudes, purchasing behavior, technology usage and media consumption.
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